Weight Loss Reality

Jan 20, 2012 by Simon Shawcross    No Comments    Posted under: Healthy Eating, Introduction, Psychology and Mindset, Weight Loss

Weight loss is an emotive subject. In the 21st century we have become so far removed from natural eating and living. The food stuffs that fill our supermarkets and have vast marketing budgets thrown behind them are not real foods. The lifestyle that many of us lead is so removed from how our bodies evolved to experience life. In short there is often a massive mismatch. The modern diet and lifestyle will make many of us overweight, sluggish and prone to minor nagging health issues over the short term and potentially serious ones over the long term.

At the same time the modern world makes many of us far more conscious of our appearance in ways that previous generations are unlikely to have experienced to the degree we do now. The celebrity culture that permeates our world holds up people who look “beautiful” (maybe) as aspirational models regardless of the fact they may be psychological train wrecks whose egos need to be continually propped up.The women are often painfully skinny and sculpted by the surgeons knife, even before the tricks of lighting, make up and photoshop are utilised to present an image of so called perfection that the rest of us inherently compare ourselves to. The men that adorn the covers of health and fitness magazines have body-fat percentages that are so low as to be unobtainable by 90% of the population with muscles that have been artificially swollen by steroids and prohormones. These select men and women are used to make the rest of us feel somehow inadequate, a feeling of inadequacy that is manipulated more often than not to sell us something- the something that we believe (usually subconsciously) may make us whole and happy as individuals.

We all want on some level to take care of ourselves and look good, to look and feel our best. It is an error is to look outside ourselves in the first place and  compare ourselves to another- either we will view ourselves as superior, inferior or equal to and a direct competitor of the person we are judging ourselves against. This mindset does us no favors.

You are a unique individual, with a unique genetic code, a complete one-off and this is to be celebrated and enjoyed. We are offering a diet book, a book which we believe will enable you to look and feel your best and do this whilst reinforcing and boosting your health. Weight loss if that is a goal for you, is rarely painless, changes to eating patterns and lifestyle usually need to be made to ensure success, we are not offering a miracle, there is no pill that is going to make you look like the next supermodel, movie star, athlete……………… (enter icon of your choice).

What you can do is become the best version of yourself possible with your genetics and your psychological drive (the goal has to be of greater value to you than the instant hit of gorging yourself continually on the next pack of cookies). Perfection is not a worthy goal as perfection doesn’t exist, you may well, from time to time eat some foods which aren’t in your best interest or have an extra glass of wine or two. We are humans not machines, we are people not photos on the cover of a magazine, we are individuals not superheroes on celluloid. Enjoy the ride and make sure you are the one in the driving seat.

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